Transforming F&B Training With Virtual Store Tours

Revolutionizing Retail Coaching With Immersive Studying

Confronted with the problem of coaching 1000’s of staff worldwide on the nuances of US retailer layouts and product placements, a worldwide meals and beverage (F&B) chief got down to obtain greater than operational effectivity—it aimed to remodel studying at scale. With in-person visits not viable, the necessity for scalable, practical, and high-impact digital coaching turned pressing. This case examine explores how the group partnered with EI to launch an immersive Digital Retailer Tour program that redefined worker engagement, efficiency, and information switch throughout areas.

Consumer Overview: A World Meals And Beverage Business Powerhouse

Our shopper is a Fortune 500 meals and beverage big with a portfolio of worldwide acknowledged manufacturers in snacks, drinks, and wellness-focused merchandise. With operations spanning 200+ nations and a workforce exceeding a whole lot of 1000’s, the corporate has a robust footprint in each mature and rising markets. Its concentrate on innovation, sustainability, and operational excellence drives its continued world success.

Enterprise Requirement: Scalable Retail Coaching Throughout Geographies

To make sure constant coaching throughout city and distant areas, the shopper wanted a digital studying resolution that would successfully simulate the in-store expertise. Conventional, in-person coaching—usually involving worldwide journey—was pricey and unsustainable. The enterprise sought a future-ready, immersive coaching resolution that may improve information of retailer layouts, drive area effectiveness, and enhance go-to-market alignment.

Answer Technique: Digital Retailer Excursions Utilizing Immersive Studying Expertise

To bridge coaching gaps, the group collaborated with EI to design a VR-enabled immersive studying program titled “Digital Retailer Excursions.” This scalable coaching resolution makes use of 360-degree visuals, guided navigation, and interactive content material to simulate real-life retailer visits.

Key Answer Options And Studying Design

1. 360-degree retailer exploration: Excessive-resolution 360° pictures had been stitched to create a seamless, interactive atmosphere that mimics the bodily retailer expertise. Workers can just about stroll by means of retailer aisles, observing layouts and product placements in actual time.

2. Introductory video: The journey begins with a video overview, setting the tone and expectations for the immersive expertise.

3. AI-generated avatar: An clever avatar guides staff, enhancing personalization and sustaining engagement all through the coaching.

4. Person-friendly navigation assist: An intuitive assist display screen gives tips about exploring the digital atmosphere, making it straightforward for first-time customers to navigate.

User-friendly navigation support on Virtual Store Tours.

5. Retailer format and Golden Path: Learners are launched to the shop’s format by means of an in depth visible map. The Golden Path, representing 70% of actual shopper visitors, leads them by means of key zones with strategic product placements.

Store layout and golden path.

6. Interactive navigation arrows: Golden arrows information the learner by means of the predefined coaching path, adopted by free exploration with purple arrows.

Golden arrows guide the learner through the predefined training path, followed by free exploration with purple arrows.

7. Layered studying content material: The tour integrates video explainers and clickable textual content hotspots with further insights, making certain content material is contextually embedded and straightforward to retain.

Implementation Timeline: Agile CRAFT Framework In Motion

The venture adopted EI’s agile CRAFT mannequin (Seek the advice of, Refine, Combination, Kind, Check), enabling environment friendly collaboration and fast execution. The complete resolution was delivered in simply 4.5 months.

Outcomes And Measurable Enterprise Influence

The Digital Retailer Excursions program aligned exactly with the shopper’s expectations and enterprise targets. It empowered distant and area staff with the instruments wanted to reach extremely aggressive market circumstances.

Tangible Advantages

Enhanced product placement understanding and retailer familiarity.
Stronger area crew readiness and cross-market consistency.
Improved emotional connection and organizational alignment.

Efficiency Metrics

90% of learners rated the expertise 4.47 out of 5.
30% improve in coaching participation as a result of digital accessibility.
25% enchancment in format comprehension amongst staff.
15% progress in gross sales efficiency following program completion.

Conclusion: ROI And ROE By means of Immersive Studying

Immersive learning strategies like Digital Retailer Excursions transcend conventional coaching; they drive tangible enterprise outcomes whereas providing a fascinating, high-retention studying expertise. By combining immersive expertise with significant content material and intuitive design, this system delivered measurable enhancements in efficiency, studying Return On Funding (ROI), and learner Return On Effectiveness (ROE).

At EI, we’re proud to be acknowledged as a Prime Immersive Studying Content material Supplier by eLearning Business. Our options are constructed to empower trendy enterprises with scalable, participating, and high-impact coaching.